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      <description>Making It Magazine Issue 1 Cover</description>
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    <title>How I became an environmentalist: A small-town story with global implications</title>
    <link>http://www.makingitmagazine.net/ellis-lamkins.html</link>
    <description>Phaedra Ellis-Lamkins is the Chief Executive Officer of Green For All, a national organization dedicated to improving the lives of all people in the United States of America through a clean energy economy. Green For All works in collaboration with the business, government, labour, and grassroots communities to create and implement programmes that increase quality jobs and opportunities in green industry – while holding the most vulnerable people at the centre of its agenda.</description>
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    <title>Rwanda means business</title>
    <link>http://www.makingitmagazine.net/kagame.html</link>
    <description>A country proving doubters wrong, winning plaudits, and planning big – Joseph Bugabo introduces one of Africa’s success stories.
      Plus: Interview with His Excellency Paul Kagame, President of the Republic of Rwanda.</description>
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    <title>We must let nature inspire us</title>
    <link>http://www.makingitmagazine.net/pauli.html</link>
    <description>Based on his new book, The Blue Economy: 100 innovations to generate 100 million jobs in 10 years, GUNTER PAULI presents an alternative business model that is environmentally-friendly and sustainable.</description>
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    <title>Old computers – new business</title>
    <link>http://www.makingitmagazine.net/nicholson.html</link>
    <description>Microsoft’s SEAN NICHOLSON reviews the commercial possibilities presented by e-waste.</description>
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    <title>The challenge of climate change</title>
    <link>http://www.makingitmagazine.net/steiner.html</link>
    <description>The UN Climate Change Conference in Copenhagen in December is expected to forge a new international treaty committing all signatory countries to broad reductions in domestic emissions. Industries will be expected to show their commitment towards protecting the environment through sustainable business growth. ACHIM STEINER reviews the challenges facing the sector and the opportunities offered by a green economy.</description>
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    <title>Why we need to green the global automotive industry</title>
    <link>http://www.makingitmagazine.net/leather.html</link>
    <description>Car makers across the world are reeling from a steep fall in sales, but once the current crisis subsides, the priority of the industry is once again expected to shift to the production and design of more environmentallyfriendly vehicles. GARETH LEATHER suggests that emerging markets, rather than the developed world, will be the first to adopt such technologies</description>
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    <title>Power to the people</title>
    <link>http://www.makingitmagazine.net/pelosse.html</link>
    <description>Interview with IRENA’s Hélène Pelosse.
      HÉLÈNE PELOSSE, Interim Director-General of the International Renewable Energy Agency (IRENA), tells Making It about the new intergovernmental organization and its plans to help extend the use of renewables in both industrialized and developing countries.</description>
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    <title>Factor Five</title>
    <link>http://www.makingitmagazine.net/weizsaecker.html</link>
    <description>Can sustainable development be achieved by increasing resource productivity? ERNST VON WEIZSÄCKER argues that is not only desirable but eminently doable.</description>
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    <title>From waste to profit</title>
    <link>http://www.makingitmagazine.net/berkel.html</link>
    <description>With natural resources declining in both quantity and quality, the time has come to practice resource recovery. Materials, water, and energy that are regarded as unproductive by one company can be turned into a business opportunity by another operating nearby. Twenty years since the concept of industrial ecosystems was first proposed, RENE VAN BERKEL considers strategies for achieving further eco-industrial development.</description>
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    <title>Prosperity without growth…?</title>
    <link>http://www.makingitmagazine.net/jackson.html</link>
    <description>By Tim Jackson
      Economic growth is supposed to deliver prosperity. Higher incomes should mean better choices, richer lives, and an improved quality of life for us all. That, at least, is the conventional wisdom. But things haven’t always turned out that way</description>
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    <title>Is 'green growth' really possible?</title>
    <link>http://www.makingitmagazine.net/banuri_leblanc.html</link>
    <description>By Tariq Banuri and David Le Blanc
      Currently, the world as a whole produces far more than is required to meet the needs of human beings. Beyond a threshold level of income or consumption – perhaps around US$10,000 per capita per year – additional income or consumption seems not to bring any improvement whatever in human well-being, as expressed either by individuals themselves, or by aggregate indicators of well-being, happiness, or human development.</description>
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    <title>Green industry in Asia</title>
    <link>http://www.makingitmagazine.net/asia_conf.html</link>
    <description>Managing the transition to resource efficient and low carbon industries in Asia
      Making It interviewed three of the participants at the international conference on green industry in Manila, the Philippines, in September 2009.</description>
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    <title>Making it happen</title>
    <link>http://www.makingitmagazine.net/tuan.html</link>
    <description>An entrepreneur’s perspective: Viet Nam.
      Truong Anh Tuan is the CEO of iWay JSC (Information Way Joint Stock Company), an IT company based in the Dong Da district of the city of Hanoi in the north of Viet Nam. The 35-year-old Tuan founded the company in April 2004.</description>
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    <title>Greening industrial policy</title>
    <link>http://www.makingitmagazine.net/kenyon.html</link>
    <description>By TOM KENYON – Industrial Development Officer in the International Financial Institutions Partnership Unit at UNIDO.
      What would ‘green’ industrial policy look like? We usually think of industrial policy as a process of public-private interaction geared towards: i) raising productivity in existing sectors, and ii) supporting the emergence of new ones.</description>
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    <title>Disclosing carbon emissions</title>
    <link>http://www.makingitmagazine.net/dickinson.html</link>
    <description>By PAUL DICKINSON – founder and CEO of the Carbon Disclosure Project.
      The recent financial and economic turmoil has highlighted the importance of full disclosure and risk management. Rarely have we been more aware of how failure to manage risk can have impacts beyond our worst expectations. Many lessons learnt from the challenges in our financial systems are highly relevant to the challenges we face in our climate system</description>
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    <title>Corporate Social Responsibility: doing well… and doing good</title>
    <link>http://www.makingitmagazine.net/weisert_boesenhofer.html</link>
    <description>By NATASCHA WEISERT – Industrial Development Officer, UNIDO, and MANUELA BOESENHOFER– CSR Consultant, UNIDO.
      The emergence of Corporate Social Responsibility (CSR) over the past decade quickly gave rise to the expectation that private business would tackle some of the world’s most pressing economic, social and environmental problems.</description>
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